Upselling and upsell are rare words, but they are very easy to understand, and they also have an immense importance in your business.

In fact, understanding and applying them well can make you bill 10%, 20% or even 50% more.

‍What do you think is easiest?

• Selling something more expensive to someone who has already decided to buy from you
• Selling something to someone who hasn't decided to buy from you

It's always been said, it's easier to sell something to someone who's already a customer than Get a new customer.

And that is what upselling consists of, which will be the protagonist of this article.

Something thought out, simply, to make you more money with your business.

What is an upsell or upsell

Upselling is about selling something more expensive to the same customer.

Once someone has already bought from you, or it's time to buy and take out the card, you offer them a better version of the product.

For example, you are going to buy a plane ticket.

And when you're about to pay they let you choose a VIP seat for a little extra.

That's an upsell.

You don't sell something different or something related to your customer, you sell them something that enhances their product, the one they've already chosen.

Examples of upsells

As consumers, we encounter upsells day by day.

Sometimes we don't notice them, but if you start paying attention you'll see how they're constantly trying to apply the upselling technique to you.

And the fact is that the objective of any business is to get the most out of each customer. Let's look at 2 examples.

‍💥 Nintendo Switch vs. Nintendo Switch OLED

‍The other day I went to buy a console as a gift, the Nintendo Switch.

I went to the store and they told me that I could buy the normal switch, and that it was 300€.

But since it was a gift, for only 50€ more, I could get the OLED version, with a better screen and a few more things.

That's a very clear upsell. I'm doing a slightly better version of the same thing.

So, when someone searches, they see that the console costs 300€.

But, when you go to the store and ask, you'll probably end up buying the one for €350, because that's our mentality as consumers.

Since we get on, we want the best.

‍💥 Generator Landing and our 2 plans for usersIn Generator Landing basically we offer a tool to create sales pages in seconds thanks to artificial intelligence.

We are a SaaS, software as a service.

And, like most SaaS, we have several plans for our customers.

If you notice, many subscription pages have different plans.

For those who are not sure, those who are just starting out, we offer a basic plan for 27€ per month.

But if you really take it seriously, as we know that thanks to our tool you can earn a lot of money, we offer you a PRO plan, which costs 67€. That's upselling.

Advantages of Upselling

Upselling is good for both the business and the customer.

‍For the business, because it earns more for each customer.

And for the customer because they get access to a better product, a product that allows them to get what they want.

But here I want to mention the advantages of upselling as a business, as someone who sells something.

‍👉 You Increase Customer Value, or Customer Lifetime Value (CLV) in English.This metric is essential for any business.

In short, how much you earn, on average, for each customer.

Upselling allows you to offer products at a higher price, and therefore earn more for each customer.

And that will undoubtedly make you bill more.

‍👉 By billing more, you'll have more money for marketing, ads, positioning, etc.

‍More turnover equals more income, and greater investment.

It will make your business grow much faster and better.

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👉 You earn more without having to invent another product.

‍It's very difficult to create something. Creating Generator Landing cost us a lot.

And it's still taking us a lot of work.

Imagine if we had to create something else to increase CLV, that would be crazy.

Offering a PRO plan, something we didn't do at the beginning, allows us to increase the value of each customer, and at the same time allows us to offer a much better service to our customers.

‍👉 You increase the value you offer, and therefore improve the satisfaction of your customers.

‍Yes, there are people who want to pay the minimum.

But not all.There are people who prefer to pay more and get better service in return.

And you allow that by applying up sells to your business, since it forces you to improve your products and services to offer something better and, therefore, more expensive.

Don't confuse Upselling with Cross Selling

I'll explain it to you with a simple example of an upsell that you see every day.

‍I'm going to McDonalds and I want a hamburger.

The hamburger costs €4. But the seller, when I order it, offers to turn it into a menu, and add potatoes and drinks.

It makes sense, because that fits very well with the hamburger.

Instead of 4€, I'll have to pay 7€, but I'll have my full menu.

When I say yes, he offers to buy the XL menu, instead of buying the regular one.

I'll have more food and more drink, and only for 1 euro more.

In this example, there are both techniques.

‍👉 Cross Selling.

‍I wanted a hamburger, and they offered me food that matches the hamburger, which complements it.

And that's cross-selling, offering your customers products that might interest them with the purchase decision they've already made.

You sell him more things, different things.

‍👉 Up Selling.

‍Upselling is the part of converting the menu to XL.

It doesn't change what they buy from you, they just “do it better”. It's something bigger, more of the same.

I'm not trying to sell you something different, I'm just offering you a better version of the same thing.

And that's an upsell.

Keys for your Upsell to be successful

What to do to make what you offer your customers as an upsell really work?

Not everything goes.

You should comply with the following:

‍✅ Offer something that enhances your product, that provides added value.

✅ Understand your customer well, and think about what could motivate them to pay more money.

✅ Offer a price that makes your improved version more attractive, and that makes a good part of your customers decide to pay more for something better.

In short, offer something that brings value to your customers, something that makes sense.

Don't just seek to earn more simply, seek to improve their experience and make them pay happy.

How to Upsell with Generator Landing

In Generator Landing, basically, we help you sell more through WhatsApp.

We help you create a sales page, and create ads so that visitors arrive on that page.

Those visits become potential customers, who contact you through WhatsApp.

And, to them, how can you offer them an upsell?

On your landing page you will make an offer, either with a price or without it, to be contacted.

What you can do is, First, offer them the cheap version of your product.

‍This is what is usually done, what attracts attention.

AND, Once you have convinced the potential customer to become a customer, you can offer them the best version of your product, you upsell.

You highlight the advantages of wearing the expensive version, to try to increase the average ticket of your customers.

But once you're convinced you're a customer, that's how upsells work.

We hope you liked this article and, above all, that it will make you more money.

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