Las CRM tools are essential in any business, and that's why it's important to choose one that suits yours.

CRM, by the way, stands for Customer Relationship Manager, basically relationship with customers.

And customers, without a doubt, are the foundation of any business.

Therefore, in this article we will tell you which are the best CRM tools today.

What is a CRM and what features should you look at to choose?

A CRM is a tool for managing the relationship with customers.They are used to:

• Managing customer interactions
• Keep track of the sales process
• Automate tasks related to customer management
• Send emails to your customers

Really, they are simple tools, and their main function is to facilitate your task when managing clients.

‍A business without a CRM has everything thrown away.

On the one hand, he talks to his customers by mail.

On the other hand, by phone. You don't record contacts, nor do you know everything you need to know about your customers.

One with CRM, on the other hand, has everything in the same place, and therefore optimizes both your customer service and your sales.

But every CRM is different.

So, let's take a look at what you should look for when choosing CRM:

• Price.
• Functionalities.
• Capacity.
• Bracket.

The 5 Best CRM Tools

Honestly, there are a lot of articles that talk about CRM tools.

For us, The most important lesson is that every business is different, and what works for one may not work for another.

‍Therefore, we leave you with a compilation of those considered to be the best CRM tools currently.

But that doesn't mean they have to be good for you.

For example, in Generator Landing we don't consider ourselves CRM as such, because we offer many other things, but we can also serve as CRM.

We have a Pipeline that allows you to organize WhatsApp conversations in our tool, and that's something that could be more than enough for you.

For example, Are there companies like LeadSales which are defined as CRM and simply offer the functionality that we just mentioned.

So, could Generator Landing be considered CRM?

In part, yes, because we offer customer management. But we also offer a website builder.

But hey, we are currently in the TOP 5 of CRMs.

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1. Salesforce: The Complete Solution

Salesforce stands out as one of the most comprehensive and versatile CRM platforms on the market.

It offers a wide range of functions, from lead management to marketing automation.

Its intuitive and customizable interface makes it easy to adapt to the specific needs of each company.

In addition, Salesforce is known for its ability to integrate with other business applications, providing a comprehensive solution for customer management.

2. HubSpot: Unified Automation and Marketing

HubSpot has revolutionized the way companies approach customer management by offering a unified platform for marketing automation, sales and customer service.

Its free CRM is ideal for growing companies, providing effective tools for lead capture and contact management.

HubSpot stands out for its focus on automation, simplifying repetitive tasks and allowing teams to focus on more strategic activities.

3. Zoho CRM: Customization and Scalability

Zoho CRM is distinguished by its focus on customization and scalability.

It offers a wide range of features that can be adapted to the specific needs of each company.

From lead management to data analysis, Zoho CRM provides a smooth and flexible user experience.

The ability to integrate with other Zoho applications makes it easy to create a comprehensive business ecosystem.

4. Microsoft Dynamics 365: Integration with Business Productivity

The Microsoft Dynamics 365 suite combines CRM and ERP functions into a single integrated platform.

This solution allows companies to unify their business processes and improve collaboration between teams.

Tight integration with other Microsoft business productivity tools, such as Office 365, facilitates the smooth transition between applications and improves operational efficiency.

5. PipeDrive: Sales-Centered Approach

PipeDrive stands out for its focused approach to selling and managing pipelines.

Its intuitive interface allows sales teams to easily view and manage the progress of their negotiations.

The automation of repetitive tasks and the ability to track in real time make PipeDrive a popular choice for companies focused on closing deals and optimizing sales processes.

‍And which one to choose?

‍As we told you, it depends. It depends on your industry, what you want to achieve and your needs.

Only you can decide.

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