To get customers or sell more, apart from a good product, you need a good Marketing Strategy.

Here are the small details that make big differences.

1. Find a “hungry” segment

Whether you're starting a business or you already have one, finding or pivoting to a hungry market or segment is very important to your marketing strategy.

To have great benefits, the market must:

🟢 Desperately needing what you want to offer

When a person desperately needs a product or service, they don't hesitate a second to buy.

When this person has a problem or a need and you offer them the solution, you just need to persuade or convince.

If it also turns out that Only you you have the solution to that problem or need, you are looking at a great opportunity!

🟢 Have a certain or high purchasing power

It's no use having a lot of potential customers if they don't have enough resources to afford your product or service.

🟢 Be easy to identify or segment

The easier it is to identify those potential customers through social media groups, references or interests, the greater the return on investment in advertising (ROAS).

🟢 To be growing

If your idea or business is surrounded by a market that is in decline, as DVDs were at the time with the advent of new technologies, you'd better pivot.

Take advantage of trends and ride the waves, without neglecting the importance of the medium/long term in a business strategy.

Do extensive market research and talk to your potential customers to understand their needs, wants and expectations.

2. Identify competitive weaknesses

🟢 Search for your competition on Google or Social Networks

Don't just be guided by companies that you know or have been able to find.

Ask professional colleagues or friends for help.

You will see companies appear under the rocks.

🟢 Perform an exhaustive analysis of each of them

You'll be able to see what they excel at and why, to apply it to your business.

You should also look at what they are weak at and take advantage of it to turn it into a strength in your company.

➡ Their shortcomings will be your strengths.

3. Marketing Strategy: Create a Truly Unique and Different Product

Now yes.

If you have a well-defined market and have applied what you have learned from your competitors, it's time to focus on the product.

As much as you understand your potential customer and have replicated what works for the competition, if the product doesn't matter or is simply the same as that of the competition, you will have difficulty obtaining benefits and scaling the business.

Sometimes that's not enough and for that reason, I want to stress again Turn their weaknesses into your strengths.

By differentiating yourself and offering something that the competition does not do, the comparison between companies and products or services ceases to be the same.

if Only you you're the one who offers the unique solution to a problem, Only you you are really considered as an option.

But... How do I create a unique product or service?

‍In addition to the obvious answer “create a product or service that doesn't exist yet”, we suggest that you try the following Marketing Strategy:

🟢 It offers more value than your competition

We recommend that you look for ways to provide value to the customer without having direct costs assigned to them.

The best option is to create add-ons that may require a large investment of time and money at first, but that are reproducible to almost Cost 0.

You can add that Bonus over and over again without losing margin.

To make it more visual, here's an example: A few weeks ago I went to a Mexican restaurant that is characterized by its delicious food and also by its price (2€ above average).

In addition to offering excellent dishes, it gives each customer a shot (characteristic of Mexico), a typical small starter and above all, a unique experience that truly transports you to the other continent.

The decor, the atmosphere, the waiters; everything reminds you of Mexico.

When the vast majority have finished their dinner, the waiters come out playing the guitar, encouraging you to dance and sing.

They thank you for coming and going to the restaurant with a feeling that you rarely get when leaving a restaurant (replicable value at Cost 0).

They may have lost some money with all these actions, but in the medium/long term they make it profitable.

I assure you that the vast majority of those who were present that night, They will come back sooner or later to this restaurant.

When they ask me for a Mexican restaurant, I'm sure which one I'm going to recommend.

This business has managed to differentiate itself and for this reason, potential customers do not place it on the same level as the competition.

This example is from a physical business, but you can also Apply to digital business.

Improve your product and express it in your ads and landing pages.

‍If you want to apply this Marketing Strategy, Generator Landing It makes it easy for you: create your Landing Pages easily to show the real value of your product or service.

The platform includes training (Facebook Ads Course, WhatsApp Course, Automation Courses, etc.) You can click on the image below:

Many people are already using it to work following the same example that we just told you in this article.‍

As you have seen, validating an idea with the Lean StartUp Method is possible and if you follow this strategy during this year, rest assured that you will have very good results.

You don't need more.

‍If you try this strategy we will be happy to send us your results through our social networks!