Capturing leads is one of the main objectives of any business.
A lead, in short, is a potential customer.
The greater the number of leads, the more customers you will have in your business.
And in this article we give you the keys to achieve it.
What is lead capture and what does it entail
As we said, a lead is a potential customer.
Not a customer, one in the process of becoming one.
Capturing leads, therefore, involves getting potential customers.
Imagine that you have a physical store, for example.
A lead would be anyone who walks through the door.
Instead, a customer would be anyone who ends up at the checkout paying for something.
The processes for getting leads are different from what you have to do to turn a lead into a customer.
The first focuses on how you attract people to your business, and the second focuses on your way of selling to those you've already attracted.
Normally, in a large business, acquiring leads and acquiring customers would be the work of two different departments, the first of marketing and the second of sales.
Instead, in a small business, everything will be done by the same person.
A good example of lead capture
In our case, we offer our customers the possibility to sell through WhatsApp without getting complicated.
And our leads are anyone who contacts us or reads our content.
But we also want people's phones, so we can then start our sales process through WhatsApp.
(Exactly, we help people sell through WhatsApp and we sell our tool to them through the same channel, so they can see our process applied in practice).
That's why we offer people the following in exchange for their phone:
Someone who wants to watch the training and leaves us their phone becomes a lead, a potential customer.
5 ideas that will help you capture leads
A person who walks past your store isn't a lead.
It is if it comes in.
The same would apply to the online one, but a little different.
You, because you are reading this, are not our lead.
Maybe you don't even know that we exist, even if you're on our blog.
You'll be a lead when we have your contact, when you're in our database, either with your phone or with your email.
To capture leads, you must first capture traffic
Don't confuse leads with traffic.
If this article is read by 100 people a day, that will be our traffic.
But those aren't leads, as I just explained to you.
It will be leads who, out of those 100, end up being interested in our product in some way or another, and take a step.
But for someone to contact us, leave us their phone number or their email, we first have to attract that someone, we have to get traffic.
And, once you have that traffic, you can try to convert it into leads.
And how do you generate leads?
Here are some ideas:
- Lead Magnet
A lead magnet, translated, means lead magnet.
Precisely, it is the most used thing to get leads, and hence the name.
It's usually a gift you offer to your traffic in exchange for their contact, usually their email.
For example, what we've taught you before is our lead magnet:
- Newsletter and discounts
A very common thing is to offer a discount in exchange for entering the newsletter and leaving your email.
It's something that does, for example, Colvin, an online flower store that I really like.
When you've been on their website for a while, you get a Pop-up and they offer you a 15% discount on your first purchase for leaving your email.
This way you become a lead, instead of just a visitor to your website.
- Free Trials
Look at what Holded does, for example, a billing software.
It offers you a 14-day free trial, but it makes you sign up for an account.
Are you their customer?
Not yet, because you haven't paid.
But you're close. You're a lead, and also a hot one, about to buy.
- Online Events and Conferences
This is another interesting option, and it may sound familiar to you.
Have you been invited to an online conference, one of those that are free and publish interviews every day?
All they ask for is an email to register, you become a lead of that person, a potential customer.
- Recommendations and affiliation
Another great way to get leads is to get people to recommend your product.
Look what it does Wetaca, a food delivery company, for example.
Here's a lot more content about How to get customers and leads.
By the way, does it make sense to buy leads?
It's a good question.
And the answer is it depends, it depends on what you mean by buying leads.
If that's why you understand buying a database of random customers from some weird website, of course, it's not worth it.
Or buy a lot of people's phone numbers.
And besides, it's not legal.
On the other hand, if by buying leads you mean paying for advertising on networks to get traffic, for example, that makes sense.
And, in fact, it's part of our favorite strategy, which we explain below.
Or do what wetaca does, who give away 20€ for every new customer that their existing customers get them, something that also makes a lot of sense.
Our favorite tool for generating leads
In our case, we are clear about this, and that's why our tool captures leads in this way and focuses on helping our clients to do it the same way.
Our ideal scheme for generating leads is:
- Create a simple sales page and offer the possibility to be contacted via WhatsApp
- Create ads on social networks and drive traffic to your page
- Get leads through WhatsApp on a daily basis and close sales through that channel
And, in fact, we have a 23-minute video in which we show you the process step by step and how you can do the same.
You have it here:
(Indeed, this is our way of capturing leads for our business.
And, in addition, to help a lot of people to capture leads on a daily basis)
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