If you have a construction company and are interested in looking for clients for renovations or renovation and construction projects, you've probably noticed how challenging it can be to attract new customers in today's market.‍

That's why we want to share with you some strategies on how to secure clients for construction and renovation projects.

Find customers for Renovations or Construction and Renovation

Are you looking to secure customers for your construction and renovation projects?

We have some ideas that might help you.

1 ️. introduction

When prospective customers consider embarking on a construction or renovation project, they are faced with the challenge of finding a trustworthy company.

It's not an easy decision for them; in fact, it's quite the opposite.

If we're talking about building a house, the stakes are even higher.

In this context, there are key strategies and tips to consider when approaching potential customers.

Keep reading to find out more.

2 ️. Contact Your Contacts, Friends and Family

One of the most common ways to promote a construction company that will help you find clients for renovations is to share the news with your contacts, family and friends.

These are trusted references and belong to your closest circle, making it easy to gain their trust.

In general, people like to help those they know.

Here's a strategy for finding clients for renovations among your acquaintances:

• Create a list of your main contacts, including former classmates, former classmates, friends, and family.
• Gather contact information from your phone contact list, email contacts, Facebook friends, Twitter connections, clubs or organizations you belong to, gym or sports partners, WhatsApp groups, previous customers and suppliers, and so on.
• For each contact, write a personalized message that includes:
  • A personal detail to establish an emotional connection.
  • A brief description of your business and why it's important to you.
  • Explain how they can help you, providing a clear and direct example (for example, providing references, sharing your business on your Facebook account, introducing yourself to potential customers, showing your business cards in your store, etc.).
• Always express gratitude for their help and the time they spent reading your message.
• You can send these messages through several channels: WhatsApp, SMS, email, postal mail, an invitation to have a coffee, etc.

For successful results, compile at least a list of 75 to 100 contacts who can provide you with short-term clients.

3 ️. Collaborate with Partners and Associates to help you find clients for renovations

Whether you run a construction company or work as an individual contractor on renovations and projects...

It's likely that you haven't covered all the subsectors within this industry, such as:

• Masonry.
• Painting.
• Plumbing.
• Bathrooms. And more.

Look for other companies that offer complementary services or products to your customers and explore opportunities for collaboration that include commissions, customer referrals, and more.

Try to identify at least two different types of companies or professionals and propose collaborations to specific companies in the renovation sector.

4 ️. Create an Irresistible Launch Offer that allows you to find clients for renovations

A fantastic way to attract customers to your renovation or construction company is to offer some of your services for free.

This approach can help you secure your first customers, who will then share information about your services and their benefits.

However, remember that this strategy is not feasible in the medium or long term.

Calculate the costs versus the possibility of obtaining a high-budget project before deciding on this approach.

5 ️. Marketing for Construction Companies: Promote Your Business

You can promote your construction and renovation company in a variety of ways, both in offline marketing and in digital marketing.

Here are some examples:

• Google advertising: Implement SEM strategies with Google Ads.
• Create a recruitment landing in less than 1 minute to sell your renovation services. You can do this with the Generator Landing platform.
• Specialized Magazines: Advertise in magazines specific to your industry or area to increase visibility.
• Merchandising and Promotional Samples: Use promotional merchandise and samples to promote your business.
• Blogs: Place ads on relevant industry blogs.
• Listed in Yellow Pages: Make sure your business is listed in local directories.
• Social Networks: Create a business profile on platforms such as Facebook, Google My Business and Instagram.
• Business Website: Establish a professional website for your business, with contact details, previous projects and more.
• SEO optimization: Improves search engine positioning to attract customers looking for online renewal services.
• Networking with Architects and Surveyors: Establishes connections within the industry.
• Local Press and Radio: Consider advertising in media

6 ️. Be part of associations and participate in sector fairs to find clients for reforms

You can attend groups, sector associations, fairs, events...

Being part of them is very useful for having more business opportunities, making contacts, networking, etc.

If, for example, your company is dedicated to the construction of prefabricated houses, the steps to follow are very similar to those of a renovation company or that offers services related to this sector.

7 ️. Construction Industry Associations

To give you an idea of all the possibilities, we offer you the following list of the most important associations in the construction sector in Spain:

• ADERE (Spanish Association of Renovation Companies and Construction Professionals): This association has a clear objective; it seeks the professionalization and regulation of this professional sector.
• ANERR (National Association of Rehabilitation and Reform Companies): It seeks to maintain a continuous dialogue with the Public Administration, as well as to defend the rights of its associates and offer them services of interest.
• ASEPAL (Association of Personal Protective Equipment Companies): This association is aimed at companies that use PPE (Personal Protective Equipment).
• AEMA (Association of Scaffolding Assembly Companies): This is another important institution in the construction sector. He participates in different information days and has also given training courses.
• AFEC (Association of Manufacturers of Air Conditioning Equipment): This association may be interesting for those companies that are dedicated to air conditioning.
• AFMarcas (Association of Manufacturers of Leading Hardware, Supplies, Construction and DIY Brands for Innovation and Quality): The main interests of this institution are the defense of the interests of the sector, competition against unfair industrial and commercial practices, and combating intrusion.
• AFME (Association of Electrical Equipment Manufacturers): This is a national association that seeks to cover the different sectors of the electrical equipment industry.
• AFCCM (Association of Manufacturers and Builders of Wooden Houses): Its intention is to publicize the benefits of wooden houses and to try to defend the equivalence of this type of construction system with other more common and well-known ones.
• AMC (Spanish Association of Kitchen Furniture Manufacturers): You should know that this association promotes networking and expands business possibilities in the sector.
• ANI (Spanish Waterproofing Association): Fundamentally, its objective is to promote the quality and effectiveness of the waterproofing products used.
• AENOR (Spanish Association for Standardization and Certification): Although it is not exclusively related to the construction sector, it is dedicated to the development of standardization and certification in all industrial and service sectors.
• ANETVA (National Association of Vertical Work Companies): Of course, it seeks to represent the interests of its associates, but it also seeks to highlight the benefits of vertical work (it is a safe, fast and effective way of working).
• ANAS (National Association for Sustainable Architecture): They promote an architecture integrated into the natural ecosystem that has the capacity to meet the needs of the occupants without harming the well-being of future generations.
• ASCEM (Association for the Construction of Metal Structures): This institution wants to ensure that metal construction is accepted as the most efficient, reliable and environmentally friendly.
• APDI (Professional Association of Lighting Designers): Its intention is to promote the profession of lighting design with the objective of improving the lighting of the environment and cities, also encouraging the more appropriate use of energy resources.
• ANEFHOP (Spanish National Association of Prepared Concrete Manufacturers): Its objectives are technical and legal advice related to the supply and/or manufacture of concrete, the negotiation of labor agreements and participation in the drafting of UNE Standards, among others.
• ATEDY (Technical and Business Association of Plaster): Like other associations, it seeks to represent and defend the interests of its associates. This includes manufacturers of plasters, plasters and their derivatives.
• ACEMAC (Associació Catalana d'Empresaris de Materials de Construction): If your company is located in Catalonia, you may find it interesting to know about this association.
• ad'ip (Associació d'instal·ladors de plaques de guix laminat i sostres false): It encompasses companies whose main activity consists of carrying out work related to laminated plaques, modular false ceilings, acoustic and thermal insulation, passive fire protection and dry floors.
• Associació de Sobrestants i Tècnics Superiors d'Obres Públiques i Construcción de Catalunya: It is an association that brings together those people who are dedicated to this profession.
• GBCe (Green Building Council Spain): Its objective is to transform the market to achieve a more sustainable building.