introduction

Only promise can make the difference between success and failure!

Believe us, we know this better than anyone, because at Generator Landing we have suffered it in our own flesh.

Once you hit the button and with the right audience, everything is easier!

In the business world, good promise is essential to capture heed from customers and build trust in your business.

A well-formulated promise also helps Differentiate yourself from the competition and can communicate the benefits that your company offers to its customers in a clear and convincing way.

Un instance Very clear are the “Eggs Camperos”, which differ in that they come from hens raised in the open air.

What is a successful promise?

A business promise is a utterance What do you define for communicate Effectively what you can offer your customers.

It's a concise and powerful statement that captures the essence of your value proposition and set clear expectations about what customers can expect when buying your product or service.

It is usually placed in advertisements, websites and Landing Pages, as visible as possible.

Here's an example of our promise on the web:

What is a value proposition?

A value proposition is the set of benefits, advantages and features that your product or service offers to customers.

The value proposition is the foundation that makes up a promise.

The promise is the way to communicate your value proposition to the market and why customers should choose your offering instead of the alternatives available in the market.

I repeat, Why do they Should customers choose you?

An effective value proposition must answer the following questions:

What problem or need does your product or service solve?

You must identify the specific challenge you are facing and how your offer provides a solution or satisfaction to that problem.

What are the key benefits your customers will get by choosing you?

Describe the positive results and the relevant aspects that customers They will experience when using your product or service.

What is your competitive advantage?

Highlight the differentiating and unique aspects of your offer compared to competitors.

It can be an innovative feature, a competitive price, a customer-centric approach, or any other element that sets you apart.

Who is your value proposition aimed at?

Clearly defines the market segment who you are addressing, identifying the demographic, psychographic, or professional characteristics of your ideal clients.

How will your value proposition be communicated and delivered?

It is important to consider How will you transmit and you'll demonstrate your value proposition to your potential customers, whether through marketing channels, direct communication or customer experiences.

When developing a strong value proposition, you should consider the needs and desires of your target customers, and ensure that your offer is relevant, unique and attractive to them.

How to formulate a successful promise?

A good promise should answer: What do you do? How do you do it? and In how long?

To make the promise even more successful, you can add something that calls the heed really and with which your client feels identified.

Successful Promise: Know Your Target Audience

Before creating a promise for your business, you must understand who you are addressing.

And this is very important.

I stress; you must know and understand who you are addressing.

Make a exhaustive research about your target audience, including their needs, desires, concerns and preferences.

How much The better you understand your audience, the more effective your promise will be by directly addressing their pain points and motivations.

Successful Promise: Identify Key Benefits

Once you understand your target audience, identify the key benefits that your business can offer to that particular type of customer.

Remember that the more specific and relevant your promise is to that customer, the more results you will have.

Think about How can you solve problems of your customers or improve their lives in some way.

These benefits should be relevant and attractive to your audience And they must differentiate yourself from the competition.

Successful Promise: Specific and Realistic

It's important that your promise is specific and realistic.

‍Avoid vague or exaggerated statements that they can generate skepticism on your potential customers.

Instead, be clear and concise about what you can offer and how you'll achieve it.

This will help build trust and credibility in your promise.

Successful Promise: Unique and Differentiating

For spotlight Among the competition, your promise must be unique and differentiating, just like you product or service.

Identify what makes you special and emphasize those aspects in your promise.

Whether you offer a unique product or service, an innovative approach or a unique added value, aMake sure you communicate this clearly to your customers.

Sometimes you don't have to squeeze your head, something as simple as having the best customer service team can become something super relevant and decisive for some companies.

Successful Promise: Communicate Clearly

A good promise must be communicated clearly and directly.

Use a Simple language and avoid using jargon or technicalities that might confuse your customers.

Focus on the benefits you'll provide and explain how you will meet their needs.

Utilize examples and case studies per Illustrate your promise tangibly.

The latter seems obvious, but sometimes we miss the basics!

The customer wants the profits of your product or service, nothing more.

Successful Promise: Constant Testing and Improvement

This is very important:

An effective promise is not created overnight.

It's important carry out tests and constant adjustments to ensure that you're keeping your promises and meeting the expectations of your customers, as well as something as simple as finding out if you're properly communicating what you want them to understand.

Conduct surveys, collect feedback and measure results to evaluate the impact of your promise and make continuous improvements.

Examples of successful promises

“Fast delivery in 24 hours or less or your money back.”

“Guaranteed results: increase your sales by 50% in 3 months”.

“Personalized attention and expert advice for each client”.

“Premium quality backed by a 100% satisfaction guarantee.”

“Hassle-free experience: we simplify your procedures and procedures”.

👉 If you also want to create successful promises that impact your potential customers, Generator Landing It makes it easy for you: create your Landing Pages easily with AI and sell for Whatsapp.

The platform includes training (Facebook Ads Course, WhatsApp Course, Automation Courses, etc.)

You can click on the image that we leave you below:

‍