Getting a customer, convincing someone to buy from you, is the hardest thing in any business.

Therefore, once you do it, you have to get as much as possible, you have to sell everything you can to him.

And that's where the concept comes into play. Cross Selling or Cross-Selling.

‍Well applied, it will allow you to earn more money for each customer you get.

‍And that, in the long run, shows. If you manage to increase the average income you earn for each customer you get by 10%, you end up earning much more money in the long term.

In addition, you can invest more money in marketing and attracting customers, since your return is higher.

In this article we will talk to you about cross selling, we will explain to you what it is and we will give you very clear examples, so you can apply it successfully and earn more money.

Let's do it.

What is Cross Selling?

Cross selling, or cross selling in Spanish, It's about selling more things to your customers, about selling them related things.

‍Let me explain.

Imagine that you have an online store where you sell shoes, and you have a customer on the cart page about to buy their shoes.

But, before he buys, you recommend that he buy a shoe cleaner, and some socks, and he ends up buying them.

That's cross-selling.

It is sell things related to the product your customer is buying, with the goal of increasing the average ticket per customer.

‍The thing is that getting a customer is always the most difficult thing, so when you have already achieved it you must try to earn more money with their purchase.

Cross selling can always be applied to any business, and in fact many businesses apply it constantly.

I propose something to you.

These days, instead of just being a consumer, think like a creator, and look at examples of cross-selling that you see in your daily life. That way, you'll have more ideas to apply it yourself.

Cross Sell Examples

Let's look at some more examples of cross-selling, which are always what helps us understand it the most.

💥 A very common one, buying any appliance

‍I'm sure it's happened to you a thousand times.

To me, almost every time I buy an electronic device.

Look at the image.

A 681€ TV, for example.

And look at everything they're trying to sell me, besides the TV:

• Financing for 12 installments of 62.42€. That implies a total of 749.04€.
• TV insurance and protection, with an option of 69.99€ and an option of 84.99€.
• Wall installation, for 99€.

And in the end, You are going to buy a TV for 681€, and you can end up paying 800 or 900€.

‍That's full-fledged cross-selling, and it happens in just about every store.

This way, you can earn more money with the same customer, and increase your profits.

💥 Online flower store

Here we have several examples of cross selling, and also an example of upselling, something similar but different.

Let me tell you the crossselling ones first.

You are going to buy a bouquet of flowers, which are offered on the homepage for 33,99€.

And notice, they offer you:

• A vase, for between 10€ and much more.
• Gift wrappers for your bouquet.

And that's the magic of cross selling, which works a lot of times if you do it right.

‍Because when you buy a bouquet, you probably also want a vase and wrap it in wrapping paper.

If done right, it will work on many occasions, and you will undoubtedly succeed.

‍And what would the Upsell be?

‍Here's everything about upselling, but I'm going to summarize it for you with the example so you can see the difference.

Notice, first they let me choose the size of the bouquet.

The basic one for the 33.99€ they had proposed to me, but I have 2 more, more expensive options.

That's an upsell. They are not selling me something related and complementary to the product, they are offering me a better version of the same product.

El upselling consists of selling a better version of the same product, while cross selling consists of selling things related to the product.

Advantages of Cross-selling

Cross selling is great for your business, because you earn more for each customer.

And it's also good for your customers, because you offer them things that are useful to them.

For your business, it's good for the following reasons:

‍👉 You increase Customer Value, or Customer Lifetime Value (CLV).

‍Basically, how much you earn, on average, for each customer.

‍👉 By billing more, you'll have more money for marketing, ads, positioning, etc.

‍It will make your business grow much faster and better.

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👉 You increase the value you offer, and therefore improve the satisfaction of your customers.

‍There are customers who are looking to pay the minimum, but others prefer a better service.

And that allows your customers by offering them things they may need.

Sometimes trying to sell is seen as a bad thing, but you're really offering a better service to your customer.

You will find it constantly.

For example, you go to the fruit store and the fruit bowl says you should take this too, you'll see how you like it.

That's cross-selling. It sells you more, and you leave happy, because you're getting something good.

Keys to successful cross-selling

Whatever you do, will your cross sells work?

Of course not. You have to do things right.

To do it right, focus on:

‍✅ Offer something that complements your product in an excellent way.

‍In a bouquet, it would be a vase.

In a scarf, it could be a hat for example.

In a hamburger, it's chips and drink.

Think carefully, and do tests.

✅ Get inside your client's head, but not only that, iterate and test, to see what works and what doesn't.

‍✅ Set a correct price for what you offer as extras.

‍What you offer as a cross sell should cost around 10%-30% of what the main product costs.

It can't be that it costs more than the main one.

How to cross sell with Generator Landing

In Generator Landing, basically, we focus on helping you sell more through WhatsApp.

You can create a sales page and ads to get visitors to that page.

Those visitors become potential customers, who talk to you through WhatsApp.

And how can you cross-sell them?

On your page you will make an offer, either with a price or without it, to be contacted.

What you can do is, First, simply offer them your product.

‍This is what is usually done, what attracts attention.

AND, Once you have the potential customer convinced to buy you, you can offer them the extras.

‍We hope you liked this article and, above all, that it will make you more money.