WhatsApp is by far one of the most well-known applications in the world.

And that's precisely why at Generator Landing we focus on sell on WhatsApp.

To put us in a situation, only in the Play Store the app has more than 5 billion downloads.

Until now, this app had only been used informally, but more and more businesses are seeing the benefits of WhatsApp Business to keep in touch with their customers, creating a closer, more fluid and regular communication channel for their customers.

And that's what we're going to talk to you about in this guide, about Advantages of WhatsApp Business for companies and businesses.

If, in addition to the advantages, you also want to know how to use WhatsApp Business, Here's an article on the page itself of WhatsApp that explains it to you in a few simple steps.

8 Benefits of WhatsApp Business for companies and businesses

Among the pros of using WhatsApp Business, we can highlight the following:

Fast and direct communication with users

How many times have you tried to contact a business and had to wait a long time for a response?

That, if you use WhatsApp business properly, will not happen to you.

One of the undisputed achievements of WhatsApp (and possibly the reason for its success) is that it drastically shortens the waiting time between responses.

These dynamic conversations open the door to all types of companies, but mainly to SMEs and the self-employed, to generate a communication mechanism with which both the customer and the company feel comfortable and familiar.

Like this, any question or incident can be resolved in a matter of minutes, improving the conversion of your customers or the satisfaction of those people who have already decided to trust your business.

The power of WhatsApp Business profiles

Of course, this version of WhatsApp for companies not only allows you to chat with your customers in a more fluid way, but it also helps to generate a more professional brand image.

In this way, your profile within the social network is not just a telephone number, but a kind of digitized cover letter with the main data of your company: name, address, telephone number, website...

It is It is therefore essential to have a complete profile, with good photographs and in which all the data is up to date.

More humanized interactions

From the outset, WhatsApp was not conceived as a typical social network, but rather as a system for people to talk to their friends and family in a relaxed tone.

Opening up the possibility that any of your customers can contact you in the same way as they do with a friend, brings you much closer to them, generating that sense of personalized attention that is increasingly being lost.

One of the biggest advantages of Whatsapp business - Improved productivity

Of course, having WhatsApp Business doesn't have to be synonymous with being on your phone all day (or computer if you use WhatsApp Web), but one of the positive aspects of this application is that you can automate certain messages.

In this way, You can welcome your customers when they buy a product or service, provide information about the schedule when they contact you at Deshora and even send automatic messages depending on the status of your order.

In addition, the version of WhatsApp for companies offers the possibility of generating default messages that you can send your customers to similar questions, considerably reducing response time.

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A multifunctional chat at your disposal

A fundamental issue in the success of WhatsApp for companies is that it not only allows you to send text messages, but you have the full potential of the platform at your fingertips; images, videos, audios, documents...

All of this will help you not only to complement your messages when you talk to your customers, but to simplify all communication processes, allowing interactions to take place from start to finish within the same chat.

Share your product inventory with WhatsApp Shopping

WhatsApp Shopping is a feature developed within WhatsApp Business itself that allows businesses create a small online store within your company profile.

This not only allows customers to learn about your products, but they can also order and/or book them at the same time that you speak directly with them.

Without a doubt, a great advantage of WhatsApp Business, and something that will help you sell more.

Here's a video with more information about this:

User segmentation

Of course, having dozens of conversations on WhatsApp with different people, who have purchased different products or who haven't even bought anything yet, can turn into chaos in a very short time.

To avoid such problems, WhatsApp has developed a tag system that allows you to categorize conversations and group users in the way that best suits the needs of your business.

This personalized interaction mechanism allows you to develop Better sales funnels, improving the customer experience and increasing the conversion rate.

Although This You have it inside Generator Landing, and in a much more optimal way.

Monitoring and analysis of results

WhatsApp is aware that data and statistics have great power within a company, not only to analyze results, but to plan decision-making.

For this reason, one of the main advantages of WhatsApp Business is being able to access the data of your messages and conversations; how many messages have been read, how many have been answered, etc.

Thus, you can draw up strategies that help you increase the profits of your business.

Conclusions about WhatsApp Business

There is no doubt that digitalization processes and the implementation of new technologies in companies will be key to the survival and growth of businesses in the future.

In a widely connected world where interpersonal relationships are increasingly weakened, Making room between your customer conversations can be key to business.

And this makes WhatsApp business a tool that is almost mandatory to use.

However, WhatsApp Business is one more tool that must be used, as they say, wisely and without being intrusive within the customer lifecycle, or it may have the opposite effect than expected.

Use it, but use it wisely.