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Lately it seems that in order to close a customer you have to enter a battle worthy of the Game of Thrones series!

The truth is that focusing well on your product, strategies and defining your target audience, you have a lot of cattle.

In this article, we'll explore two marketing strategies on WhatsApp that can help more customers buy your services: The strategy of Anticipated benefit And the Customizing offers. ‍

These strategies can make a difference in the way companies connect with their customers and achieve positive results in their marketing efforts.

“Anticipated Benefit” Marketing Strategy on WhatsApp

What is the early benefit strategy?

The early profit strategy is a marketing technique that takes advantage of urgency and temptation of a time-limited supply.

This strategy is based on the premise that by offering an additional benefit, a quick purchase decision is made, so conversions and sales can be increased.

By emphasizing the idea that the customer will miss something if they don't act right away, a sense of urgency and is driven to action.

‍There, in addition, the famous FOMO (Fear of missing out), present in any person on the face of the Earth.

How to apply the early benefit strategy

To implement the early benefit strategy, a few key steps need to be taken.

Identify the additional benefit

You must identify the additional benefit you will offer to those who make a quick purchase decision.

This benefit must be valuable and relevant to your target audience.

Communicate the additional benefit

You must clearly communicate this benefit in your marketing messages and create a sense of urgency when establishing a deadline to take advantage of the offer.

Examples of the early profit strategy

👉 A coach offers 24/h access via WhatsApp during the first month for the first 5 to buy your services X day.

‍👉 A restaurant promotes an offer of “two by one” In main courses for first 50 people that they make a reservation.

👉 A travel agency offers a free upgrade to ocean view rooms for reservations made before a specific date.

“Personalize Your Offer” Marketing Strategy on WhatsApp

Why is it important to personalize offers?

In today's marketing world, personalization has become a part pivotal per connect with customers and generate conversions.

Every customer has unique needs, wants and concerns, and by tailoring offers to their specific pain points and interests, companies can show a higher level of relevance and satisfaction.

By personalizing offers, a more personal and engaging customer experience is created, increasing the chances of conversion and loyalty.

How to customize offers based on customer pain points and interests

Customer Research:

It's very, very important to thoroughly understand your target audience.

Conduct market research, surveys and data analysis to identify the pain points and interests of your customers.

The more knowledge you have about them, the better you can adapt your offers.

Audience segmentation:

Group your customers into segments or categories based on their common characteristics.

This will allow you to create specific offers for each segment, focusing on their pain points and shared interests.

Personalized messages:

Use the information collected to create personalized messages and content.

Go directly to the pain points of each segment and highlight how your product or service can solve their problems or meet their needs.

Exclusive offers:

Create exclusive offers for each customer segment.

You can offer discounts, special promotions or personalized gifts that align with the interests of each group.

Example of customizing offers

👉 A food delivery company offers custom menus according to the dietary preferences and allergies of each customer.

Conclusions

In an increasingly competitive world, it is essential to use effective marketing strategies to stand out and connect with customers.

‍Anticipated benefit and offer personalization strategies are two powerful approaches that can help companies increase conversions and build loyalty.

By offering additional benefits to those who make quick decisions and adapting offers to Pain Points and customer interests, a more engaging and relevant experience is created.

‍👉 If you want to apply these strategies and see the results for yourself, Generator Landing It makes it easy for you: create your Landing Pages quickly with AI and sell for WhatsApp.

The platform includes training (Facebook Ads Course, WhatsApp Course, Automation Courses, etc.) You can click on the image below: