20 years ago, creating a website was very complex and expensive, but luckily that has changed.
There are still people who get very complicated, and experts who spend budgets of thousands of euros for a simple website to sell a product or service.
But there are also modern options, options that make it much easier for you and much cheaper.
And I'm going to tell you that precisely in this article, how to create a website to sell without complication, in 1 day and very cheaply.
In addition, it can help you sell anything:
- Physical products
- Digital products, infoproducts and online courses
- Services, advice, etc.
- Actually, it can even help you sell things that are not your own, known as affiliate marketing.
To this end, I'm going to show you a tool that does practically everything to you, although I'm also going to tell you some more theoretical things, such as the steps to create a website that sells and the ideal structure of such a page.
I'll give you a sneak peek at the tool, in case you want to take a look at it.
It's called Generator Landing, and combines, among others, 3 fundamental things that make it infallible:
- A website builder designed so that anyone, even if they haven't made a website in their life, can make a Beautiful page in a matter of hours (seriously, hours).
- Training videos to teach you how to drive traffic to your sales page, thanks to ads on Facebook and Instagram, and videos to help you set up a sales funnel that sells.
- Unlimited support, in case you still need help.
With this tool, create a web page for sell online It goes from being torture to being something very easy and fast, and also achieving an excellent result.
The structure must have a website that sells
You can make many types of sales pages, although in general there is some consensus on the structure of a good page to sell.
Because yes, if you want you can make a website to sell something that simply says this is what I want to sell you, but it probably won't work.
It is best to follow the usual structure, as it has been improved by the best in the industry.
In general, a good sales page (or landing page, as it is usually known) should follow the following structure:
- Header, Main Title and Call to Action
- Empathize with the customer's pain points
- About Me or about the product
- Product Features
- Advantages vs. the competition
- Product Benefits
- Who is what you're selling it for and who isn't
- Call to Action
- Testimonials
- Bonus/Extras
- Return guarantee?
- Frequently Asked Questions
- Call to Action
If you look at it, the Generator Landing page itself follows a very similar structure.
It is not mandatory to enter all of the above points, since it will depend a lot on what you are selling.
Selling an online course will not be the same as offering your services as a mechanic or painter, for example.
A mechanic won't have a money-back guarantee, and you probably don't have to put in who you're for and who you're not.
Of course, there are sections that always help, such as the benefits of hiring or buying from you, testimonials, etc.
It's not essential to put it in this order either, it all depends on what you're selling and how you want to sell it.
The Generator Landing builder is organized more or less like this, and allows you to simply fill in the text in each section, without having to take care of the design part.
The tool has several preset designs, and that's why it's so easy to use, because it organizes and places everything by itself.
AND, As you may have seen on the page itself, has a 14-day return guarantee, so you can always request it if you can't create your website easily (something unlikely, because as I told you it's very easy)
How to Create a Website to Sell Step by Step
We've already seen the structure your sales page should have, and now I'm going to talk to you about the steps you should take to build it.
Whether you decide to use Generator Landing or not, this will work for you.
#1 - Be clear that you are going to sell with your website and to whom
This, although it sounds obvious, is essential.
You should be clear about what you are going to sell with your website, and to whom you are going to sell it.
Depending on what you're going to sell, you'll need to follow one strategy or another.
Selling clothes for babies, for example, is not the same as offering coach services.
These are very different products, your target audience will be very different, and the texts on the page and the sales strategy will be very different. Spend some time thinking about:
- Your ideal customer and your target audience
- What do you sell, at what price, what is your competition, etc.
- What is the best strategy for selling it
- What type of message will best fit your target audience
#2 - Be clear about how you are going to sell it
Once you decide what to sell, you must decide how to sell it.
There are different sales strategies, and in my opinion the one you choose will depend on the type of product you sell.
I'm going to tell you about some of the best-known strategies that I like the most.
In my opinion, the best thing is to use a Lead Magnet, a gift that is given to those who visit the page, instead of selling directly.
Here are some examples of possible Lead Magnets and sales strategies:
- Mini video course
It's very common for selling infoproducts, for example.
Instead of telling visitors to the page to buy directly from you, you give them a short course on your topic, so they can get to know you, and at the end of the course you offer them the sale.
This is called a sales funnel or funnel, and it can be done in many ways; by email, through web pages, by WhatsApp, etc.
In Generator Landing they teach you step by step how to create a funnel that converts and sells through WhatsApp, undoubtedly one of the channels that is working best right now.
You'll learn how to make videos, to automate everything and to sell on WhatsApp even if you're sleeping.
- Free session
If what you're selling are services, whether they're coaching, psychology, or anything like that, your lead magnet could be a free evaluation session.
Instead of selling your service directly, you first connect with people, being a stranger to them, and after the session you offer them the sale.
You can choose to give away a PDF, whether it's a guide, a mini ebook, or anything else.
- Blueprint
Imagination is the limit. For example, a builder could give away a 3D plan of what the renovation would look like. Good way to differentiate yourself from the competition, don't you think?
Of course, it's not mandatory to give something away, and you can choose to sell anything directly.
#3 - Define the Copy, the Texts that your website will have to sell
Once you are clear about what you are going to sell with your website, to whom and how, it's time to define the copy of the page.
Creating a website to sell isn't just the structure, the texts are essential.
In Generator Landing, they suggest texts and tell you how to approach each section.
If you choose to make your sales website in a different way, you are sure to find good ideas online.
#4 - Define the styles and format the web
Finally, with all the information, all you have to do is create the page.
As you have seen in the article, Generator Landing is a tool that will help you a lot in this work.
Although, of course, you have a lot of options available in the market.
If you are already fluent in creating web pages, you may be more compensated by a more complex tool that allows you to do everything you want.
What I would advise you is not to choose to make a free website, since these types of services and tools end up generating quite crappy results, which will not help you achieve sales.
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