With its large user base and advanced features, WhatsApp offers unique opportunities to reach your audience in a direct and personalized way.

‍In this article, we'll show you how to take advantage of WhatsApp's features for boost your sales.

Create a Broadcast List on WhatsApp

This feature allows you to send mass messages to multiple recipients at the same time, but in a personalized way.

You can create mailing lists based on specific segments of your audience and send them relevant and personalized content.

Do not abuse this resource, because if WhatsApp detects that you are sending in bulk, it can veto it.

Use WhatsApp Status

WhatsApp status is a feature similar to stories on other social media platforms, such as Instagram. Although it's not used much, it's a feature that has a great opening rate.

‍Sometimes, for the mere fact that it bothers to see a notification on the icon.

‍Take advantage of this feature to share updates, promotions, special offers, or relevant content with your audience.

You can use images, short videos or short texts to capture the attention of your followers and generate interest in your brand.

Offers Customer Support on WhatsApp

WhatsApp is also an excellent tool for providing customer support quickly and directly.

Allow your customers to contact you for make inquiries, resolve questions or receive support.

You won't receive as many messages as you expect (if that's one of the reasons why you don't make up your mind).

And those you can help, sometimes by dedicating just a few seconds of your life, will be very grateful.

It responds quickly and offers a high-quality service to build trust and loyalty to your brand.

Create dynamic conversations on WhatsApp

Take advantage of WhatsApp features, such as voice messages or emojis, to make conversations more dynamic and fluid.

The intention is for the customer to feel that everything is very easy and fast.

No lengthy and complex processes.

‍Customers will value the naturalness in the conversation and to feel heard and important.

‍One of your targets It must be humanize the company. It's easier this way create a business-customer link.

‍These tactics will help capture the attention of your recipients and will generate a greater impact on your sales.

Provide valuable content on WhatsApp

Create valuable content, such as articles, videos or infographics.

‍If it is unique and valuable content, It will be easier reach new people.

‍And when the time comes, when they need your product or service, your company will be the first one that comes to the customer's mind.

Sharing content will help increase the visibility of your brand and reach new audiences.

Make exclusive promotions on WhatsApp

Take advantage of the power of WhatsApp to carry out exclusive promotions.

You can send messages to your contacts with exclusive discount codes.

‍We recommend that you do not abuse this strategy.

Your product or service is priced for a reason (based on its value) and customers should not get used to receiving constant offers.

‍Every time there are promotions, make sure there are a good reason behind it, such as for example:

Father's Day.

Automate your messages with Chatbots on WhatsApp

To streamline your WhatsApp marketing strategies, consider using chatbots for automate a series of messages.

‍It's an interesting option when you receive a lot of leads or messages from customers.

The idea is to automate and provide value where it is required, to invest time in other, more important tasks.‍

Chatbots can answer frequent inquiries, provide basic information about your products or services, and even make basic sales. ‍

‍This will allow you to give quick and accurate answers to your customers without the need for constant human intervention.

‍WhatsApp offers a wide variety of advanced features that can improve the customer experience, as well as your sales.

From voice messages that allow you to express yourself in a more personal way to emojis that build trust in your conversations.

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