Despite the relentless competition, getting clients for gyms can be quite a challenge.‍

In this highly competitive industry, marketing strategies are critical to attracting and retaining a loyal clientele.

‍At Generator Landing we have worked with many gyms and with our experience we have helped them to stand out from their competitors.

And let them see that it's easy to get clients for gyms on a recurring basis, without the need to pursue them.

‍They just need a proper strategy.

‍Today we want to share with you 10 steps that will allow you to get clients for gyms, every day and all year round, whatever time of year it is.

1 ️. Set Clear Goals for Getting Clients for Gyms

As with physical training, your strategy for getting clients for gyms should have clear objectives.

‍Define what type of customers you want to attract.

‍Do you want to increase the popularity of your brand, get more members, or do you simply want to implement effective strategies to win more customers?

‍Define that quantity to a specific number.

2 ️. Build Loyalty with Your Current Customers

Before looking for new customers, it's essential to keep the ones you already have.

‍Retaining customers is more cost-effective than acquiring new ones.

‍Improve your service, customer support and offer exclusive benefits for your older members.

Transform your customers into ambassadors of your brand, giving them incentives that turn them into promoters of your gym, such as discounts or supplements.

3 ️. Take advantage of the seasons of the year

January is the best time for gyms as many people mark it as their New Year's resolution.

But it's important to be in good physical health all year round.

‍Take advantage of any holiday that occurs throughout the year.

‍Use trends to your advantage such as Black Friday, Back to School, Christmas or even birthdays.

Take advantage of that euphoria by offering training plans of up to six months as special offers.

4 ️. Organize Events and Competitions to Get Clients for Gyms

Collaborate with other gyms and sports centers to organize events and competitions.

Publish them and open them to the public for free.

‍It offers attractive prizes such as free memberships or discounts to attract more people.

5 ️. Boost Your Online Presence

A professional website or an attractive landing page can set your gym apart from the competition.

‍It offers enrollment services or supplementation packages.

‍Create an online community to provide advice, routines and advice.

Post useful content on a blog and attract customers organically by offering special offers to those who sign up.

6 ️. Highlight Your Featured Members

Highlighting hard-working customers is an excellent strategy.

‍Show their stories and achievements to creatively advertise your gym and build loyalty with current customers.

‍This will motivate future customers who are still in that phase of indecision and who have not yet decided to go to a gym.

Their testimonials and success stories can allow you to accelerate the process of getting clients for gyms.

7 ️. Create Weight Loss Campaigns to Get Clients for Gyms

Organize weight-loss (or similar) campaigns that involve the community.

It offers information, training and products related to weight loss to attract more people to your gym.

‍Touch their pain points to get their attention and offer your services as a solution.

8 ️. Take Advantage of Networking to Get Clients for Gyms

Networking is crucial.

‍Connect with professionals such as dieticians, supplement stores, sports stores and image consultants in your area.

‍Establish collaborations and share customers.

9. Implement SEO Strategies

SEO is one of the best ways to attract local customers for free.

Although this strategy requires patience since results are not achieved quickly, but over time.

‍Register your gym in Google My Business, optimize your metadata and use keywords specific to your location.

‍Publish quality content on your blog so that your content is ranked first in search engines such as Google, Yahoo or Bing.

10. Use Landing Pages to Capture Contacts

Creating a Landing Page is the fastest way to get clients for gyms.

‍Choose a service or pack for your gym that is in high demand of at least 50€.

‍Define an irresistible offer so that the value perceived by the customer is at least 100€ or more.

Create an attractive advertising campaign with 5€ per day to attract contacts to your Landing Page and who are located about 10km around your gym (if you live in a rural area you can extend the kilometers).

‍Finally, close the sale of all those contacts that come to you via WhatsApp.

‍Once the sale is successful, optimize and improve the entire recruitment strategy so that you achieve better results with less investment.

Getting clients for gyms can seem complicated at first when you don't have a clear strategy.

‍But with everything you've learned today, you'll know where to start and how to do it without wasting money.

‍And the best way to implement a strategy that allows you to attract customers to your gym is to do so with Generator Landing.

‍In which in less than 1 minute you can have your Landing Page optimized to fill your gym with clients. Don't you know how to sell on WhatsApp?

Don't worry, by clicking on this link we explain the 6 necessary steps.

‍Many gyms have already implemented it with great results and yours may be next.

‍Do you sign up?

‍Download our free ebook and make 2023 your best year to get clients for gyms on WhatsApp.