A quality landing page is one of the most important keys to get conversions (sales) effective in any digital marketing strategy.

But before we dive deeper, Are you sure what a Landing Page is?‍

Una Landing Page is a specific landing or landing page designed to provide relevant information about a product or service and to persuade people to take a single action on your page.

If your goal is to generate leads or sell products and services, a Landing Page is the tool you need to achieve this.

Creating a successful landing page isn't an easy task, but it's not impossible either.

When starting to make a Landing Page, you should keep in mind the following:

1. Define your goal:

Before starting to create your Landing Page, you should be clear about the target that you want to achieve.

Do you want to sell a specific product? Selling a service? Capturing leads?

Whatever your goal, you need to be clear about it from the start so that you can design the landing page effectively.

2. Be clear and persuasive:

The key to a successful landing page is contents which is shown in it.

Your content should inform and persuade the potential customer.

Use simple, direct language to clearly communicate your message.

3. Design an attractive page:

An attractive Landing Page is essential to capture the attention of your target audience.

Use colors, images, and fonts that are attractive and consistent with your brand image.

4. Use CTA:

An effective call to action (CTA → Call To Action) is crucial to getting your target audience to take the action you want.

Make sure use it at various heights of your Landing Page (different places on the page) and that they are all consistent with your objective.

These are the basics for having a Professional Landing Page, but if you want to go to another level, stay because we have some tips that we carry out personally and they totally make a difference for me!

1. Eliminate objections:

Those fears and barriers that your customer has regarding your company, product or service must be counteracted and reflected on your page to build trust and resolve doubts.

To do this, you can use:

-Stacking

- Who is it aimed at?

-F&Q

⚠ Remember provide information relevant, organized and very visual because a super large Landing Page, with dozens of paragraphs and few images, achieves few sales.

2. Quality creatives:

The images provide a lot at first glance More information than any text.

Take care of the photographs of your product and the designs you make, since this is the first impression that the potential customer has of your brand.

3. Get to know your target perfectly:

Knowing exactly what you want, how you want it, why you want it and what worries you, among other things, will make you get more sales or leads, as long as you communicate it effectively.

4. It creates urgency and scarcity:

If you play with these practices (honestly) you will see how people will more recurrently perform the action you want on your page, since you will have a direct impact on biases (psychological errors of the human being).

To do this, you can use:

-Accountants

-Limited Units or Places

5. A/B testing:

A/B tests are a great way to determine which elements of your Landing Page are the most forces.

Perform A/B tests to evaluate different creatives (images), colors, copies (text) and CTA to determine which are the most effective for your target audience.

‍If you want to try Generator Landing and easily create your Landing Pages where we include training (WhatsApp Course, Automation Courses, etc.), you can click on the image that we leave you below:

Many people are already using it to work in Agency mode, following the same example we just told you in this article.

‍As you have seen, making a quality Landing Page is easy, rest assured that you will have very good results if you follow our advice.

You don't need more.

‍If you try our platform we will be happy to have you send us your results through our social networks!