Is it possible to attract customers for free without having to invest money?
They can tell you that the fastest way to attract free customers requires too much time and that to go fast you need to invest money in advertising.
Although for everything, there are equally reliable strategies that can bring you even more money without investing a single cent.
And despite what they tell you...
You really don't need to get that complicated to capture potential customers.
All you need is to have an appropriate strategy and you can attract free customers without problems.
In addition, there is no need to invest money or complicate yourself with unnecessarily complex strategies.
In this article, we'll show you how to implement a simple but effective strategy to attract free customers in a few days in 2023.
It's important to understand that this strategy is part of a lead generation tactic called: Direct or Outbound Marketing.
This technique is used to communicate directly with contacts through means such as text messages, phone calls, emails, or even in person.
The purpose of this technique is to invite recipients to give us a direct response, either by clicking on a link, subscribing, calling or visiting a website.
It can even encourage them to buy your product directly.
However...
It's important to note that some people may find this type of marketing invasive and annoying.
That's why it's important to be very careful when communicating with them and highlight the benefits they can get from interacting with our brand.
In this article, we will tell you how we managed to attract a customer of 2,500€ per month, in just 3 days and with 0€ of investment.
We warn you that these results are not normal, this happens when you go one step further in your user acquisition strategies.
It's not easy, it's not a coincidence, it's common sense, but sometimes this type of situation can happen as if by magic
First we need a business, but not just any type of business, it should have these characteristics:
✔️ Be a Medium or High Ticket business with a good margin or recurrence
✔️ Have room for improvement in the Marketing you are using.
That is, it must be a business that is currently doing well.
1 ️. CHOOSE THE TYPE OF BUSINESS
But which business to choose to implement the strategy?
- Dental clinics.
- Aesthetics.
- Physiotherapy.
- Real Estate.
- Legal businesses - lawyers.
- Tax Advisors, Accountants.
- Private schools.
And a long etc.
Once the niche has been chosen...
We have to start looking for companies to get in touch with them and sell them a complete service for attracting potential customers.
This service will consist of:
- Create Landing Pages.
- Create ads.
- Result control and optimization.
We continue...
2 ️. THE COLLECTION OF INFORMATION
If we already have the niche, we are going to start looking for companies.
How?
Go to Google Maps and search for local businesses in your area or surroundings.
Once we have found the 15 best businesses ranked first in terms of valuation, we will create an Excel sheet.
We order the information in columns such as:
- Name.
- Web.
- Email.
- Telephone.
- Ads (Meta or formerly called Facebook Ads Library).
With this data, we can begin to analyze each of these businesses.
The idea is to find companies that already invest in advertisements but whose work can be greatly improved.
Are you getting where we're headed?
3 ️. THE INVESTIGATION
Okay, now it's time to analyze every business in Facebook Ads Library.
Here we will consider if:
👉 It has active ads.
👉 Landing Pages are good.
If we detect that the Ads and their Landing pages can be improved, we also write this down in our Excel sheet.
So with all businesses.
4 ️. CREATE AN ADAPTED LANDING PAGE
Well, we arrived at one of the most differential parts of what everyone does and in which we can excel.
All we did was create a Landing Page for the most advertised product or service in your business and we improved it a lot.
In case you're wondering where we made this Landing Page, we did it with Generator Landing.
On that Landing Page you have to even put your logo and use your same corporate colors.
Now you will read what we are going to do with this.
WITH THIS YOU WILL CREATE A WOW EFFECT
Here's the difference and we'll show it to you!
5 ️. RECORD A REVIEW VIDEO
Now you'll have to record a small video of the screen (we did it with the Chrome extension called Loom), which in its free version allows you to record videos of up to 5 minutes.
Record a clear and straight to the point video:
- Introduce yourself.
- Analyze your Landing Pages.
- Analyze your ads.
- Show him the flaws and points for improvement.
and... (drum roll)
- SHOW HIM THE PAGE YOU CREATED 😎
This video is very important and key.
Imagine for a moment that you are the owner of a company and you get a video where a person has taken the trouble to analyze your ads in detail, analyze your pages and what's more, they have even taken the trouble to create a page for me (with their logo and everything).
Exactly...
BOOM! This is where the magic happens.
Now you might be wondering...
“Yeah but... then I have to create 15 Landing Pages for each of the businesses...”
Not at all!
As you will be looking for businesses in the same niche, the services will all be the same or very similar, all you have to do is change the company logo and use the same corporate colors.
Nothing more.
What wouldn't be effective is if you're showing him a video with a logo that has nothing to do with his business.
For this reason, by using their own logo, the owner of that business will recognize it and you will be capturing their full attention.
6. THE TIME OF DELIVERY
Okay, now that we have a video analyzing your entire marketing strategy, now we have to send you this video.
Here we went an extra step, not only did we send you an email with the video link, but we also created a Landing Page to embed the video.
This Landing Page helped us to explain what our complete Service consists of.
This way we give even more authority, but without yet showing the price.
And on that Landing Page, a WhatsApp button and our phone are placed below the video.
After that, we write an email and there we place the link to our Landing Page.
In the email we also put our phone number, just in case.
Here's a WhatsApp conversation we had with our partner where we launched the experiment on August 23, and on August 26, we were able to schedule an appointment with a business owner in his own office.
AND...Right there in person we closed the deal!
Here's a very important detail...
Since we have already analyzed this business and realized that there was a lot of room for improvement, and that in addition, this business was already advertising (in its own way).
With this valuable information, we were able to dare to charge you a little more for our full service and they accepted our proposal for 2,500€/month.
WE HAVE TO MAKE HIM SEE THAT HE IS GOING TO EARN MONEY AND THAT HE WILL BENEFIT GREATLY FROM OUR PROPOSAL
It should be clear to the business owner that we are not only in charge of advertising or improving sales processes, but we also worry about him making money, otherwise the deal cannot be considered valid.
If you care about them, they will notice, and you will create bonds that go beyond the professional.
If you want to try Generator Landing and easily create your Landing Pages where we include training (WhatsApp Course, Automation Courses, etc.), you can click on the image that we leave you below:
Many people are already using it to work in Agency mode, following the same example we just told you in this article.
As you have seen, attracting customers for free is possible and if you follow this strategy during this year, rest assured that you will have very good results.
You don't need more.
If you try this strategy we will be happy to send us your results through our social networks!
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