Creating a page to sell products or services online can be an exciting and rewarding process.
Here's a basic guide to help you get started:
Define your goal: Before you start creating your sales page, you should be clear about what products or services you want to offer and what your target audience is.
This will help you make important decisions during the creation process.
Selling doesn't always mean that the customer pays.
Selling can be capturing a lead, selling can be getting a meeting, a request for a quote.
Register a domain: Choose a domain name that's relevant to your business and easy to remember.
You can register a domain through services such as OVH or any other provider.
The cost of a domain should not be more than 10€ per year.
Page design: If you choose an e-commerce platform, you'll have access to a wide range of customizable templates and designs.
Choose a design that fits your brand image and is intuitive for users.
Consider page structure, navigation, product layout, and the integration of shopping carts and payment options.
Add your products or services: Upload images and detailed descriptions of your products or services.
Be sure to show pricing, size or variant options, and any other relevant information.
If possible, include reviews or testimonials from satisfied customers.
It is highly recommended to be clear and direct with our offer.
Configure payment methods: Offer different payment options to your customers, such as credit cards, PayPal or other popular payment gateways.
Establish policies and conditions: Define your shipping policies, returns, guarantees and any other relevant information for your customers.
Make sure they're clearly communicated on your page.
Search Engine Optimization (SEO): For your page to appear in the search results of Google and other search engines, it's important to optimize your content for relevant keywords.
Research SEO and apply techniques such as the use of keywords in titles, descriptions, and page content.
Promotion and marketing: Once your page is ready, promote it through different channels, such as social networks, online advertising, newsletters or collaborations with influencers.
Remember that creating and managing an online sales page is an ongoing process.
You must be willing to adapt, improve and optimize your page as you get feedback and learn more about the needs of your customers.