Yes, there are so many ways to sell.
And yes, they can all work and are different from each other.
But there are universal tips, the kind that you can apply with practically any strategy.
And that's what we want to talk to you about in this article today, about tips that you can apply to sell more.
Specifically, and being Generator Landing a quick and easy sales page builder, we'll focus more on tips you can apply to your sales pages.
However, you could apply some of them even if you don't sell online.
Let's get to the point.
Tip #1 for selling more - Be clear about who you want to sell to
It sounds obvious, but it's often overlooked.
You must be clear about who you are selling to, who your ideal customer is.
And it can't be everyone.
Being clear about who your ideal customer is makes it a lot easier for you to craft your sales message.
Let me give you a simple example: [/box-dots] Imagine 3 shoe stores, Rome, Paris and Prague.
The Roma shoe store focuses on selling shoes to teenagers.
Create ads designed for them, and all their shoes are fashionable and similar.
Paris, on the other hand, focuses on selling shoes for older people.
Prague has a little bit of everything, a mix.
Imagine that you are a teenager.
Where will you go?
Surely, to Rome, because you know that they have everything you are looking for there.
You won't go to Paris, because they clearly don't have anything for you, and you won't go to Prague either, because yes, they'll have something that fits you, but most of them don't.
On the other hand, if you're a 70-year-old, you'll definitely be going to Paris.
You'll have seen their commercials and their models, and you'll know that you can't go wrong there.
Surely you're not going to Rome, and probably not to Prague, because you don't want to buy shoes in the same place as your grandson.
And that will happen with all types of shoes.
Surely, hardly anyone goes to the Prague shoe store, because it has everything, but it is not good at anything.
It doesn't make ads focused on a specific audience, nor does it offer anything special to anyone.
Well, the same thing happens in every business.
If you address everyone, you end up addressing no one.
Focus on one type of audience, and even if it's smaller than the entire world, you'll sell more.
Tip #2 for selling more - Focus on the benefits of what you're selling, not on its features
I'm sure you've heard it before, but I'll tell you again.
People don't usually buy features, they buy benefits.
Look at the car commercials. Few talk about what the car does.
Instead, they intend to imagine you driving that car and having sensations.
You can sell things by talking about their characteristics, yes, but It will work much better for you to sell things focusing on profits, in what your buyer will take.
Imagine that you have an aesthetic.
Don't look for customers claiming that your nail polish is the best in the world.
Make them feel that if they go to your aesthetic they will be special, they will come out of there renewed and ready to eat the world.
And that, apply it to everything.
Tip #3 for Selling More - Make It Easy
The last piece of advice I'll give you is that Make it easy.
People don't want to complicate their lives.
If you give them a choice between thousands of options, they will surely end up getting saturated, and they will leave without buying anything.
Hasn't it happened to you that many times when you enter an online store, for example, you go directly to the popular products section?
You don't want to have to scroll through thousands of products, you want to get to the point, to the point.
Looking for an original gift?
Give me the top 5 in sales, don't complicate me.
If you want to sell, make it as easy as possible for your customer, in every aspect.
A single offer. A single option. A single click. Don't complicate yourself, and don't complicate your customer.
Like us, at Generator Landing, who make it easy for you.
We don't complicate you in what we offer you, or in how we offer it to you.
We offer you the easiest sales page builder you can find, so you can do it even if you have no idea how to do it, and for a single monthly payment.