Do you want to create a sales page (landing page) and you don't know how to start or what option to choose?
Normal, really.
There are a lot of options for doing so.
Every day there are more options, and whether you're just starting out or have been doing it for a while, it's hard to choose the best option.
In this article, we'll make it a little easier for you, telling you about the 3 main alternatives you have to create your sales page.
In addition, we will tell you When is it better to start with one option and when with another, so you can compare your options before you start.
Because having a sales page can change your business and make you sell a lot more online, but it's not easy to get started.
Let's do it.
The 3 alternatives to creating a sales page
The first thing to know is that there is no one-size-fits-all solution.
That's why there are so many alternatives, because depending on your needs, one option will be better than another.
But to make your life easier, we've grouped the available options into 3 categories.
Then, within each of these categories, there are a lot of options, but at least you'll know where to start.
We'll tell you what each option consists of, and we'll give you the pros and cons of each one.
Like this, you will be able to make an informed decision.
#1 - Use a page builder
This option is very common, and is so for the following reasons:
✅ Requires 0 knowledge. Neither programming, nor web design, nor CSS...
✅ In a matter of hours you can have a website made, beautiful and functional.
✅ Even if you haven't made a page in your life, it will work for you.
✅ The learning curve is very fast.
✅ From idea to market in days. What's not so good?
❌ You won't be able to 100% customize your page.
You'll have to adapt to the builder, with its limitations and styles
.But this will also help you when it comes to wanting to make modifications and not have to rely on a designer who charges you 30 euros every time you want to make a change.
❌ They usually involve a monthly payment.
But in the long run, it will be more profitable for you because of the time you save and the support that these tools usually have.
An example of a constructor like these would be Generator Landing.
In addition, it includes training and support, something that helps you even more.
#2 - Hire an agency to make your page for you
✅ You don't have to do anything.
✅ 0 dedication, not 1 minute on your part.
✅ They will adapt to your needs.
But it's not all good.
The bad thing?
❌ Expensive. Definitely the worst.
This is the most expensive alternative, and not a small one.
❌ Every change means paying more.
If you want to change something on your page in the future, tap Pay.
❌ You won't be able to control practically anything on your page.
#3 - Create your sales page with wordpress (.org)
Wordpress is, without a doubt, the most common option for creating web pages.
But, it's not normally used to make sales pages, and it's used more for other types of pages.
✅ Fully customizable.
✅ Affordable, although you'll have to pay for domain and hosting, and maybe a paid template.
✅ Once you know how to use it, it's not difficult.
✅ Lots of options at your disposal.
But it's not all good.
The bad thing?
❌ Slow learning curve. At first, it's quite difficult to use.
❌ It may be too complex to make a simple sales page and you run the risk that any modification or update will completely displace everything.
In short
👉 The easiest option?
Use a page builder if you want it easy and cheap
.Have an agency do it for you, if you want it easy and paying.
👉 The fastest option?Use a page builder.
👉 The cheapest option?In the long run, use a page builder for the time you save and the support you get.
👉 The most customizable option?Use Wordpress.
👉 The option for someone who has never made a page?Use a page builder.
👉 The option for someone who wants a full website, and not just a sales page?
Use Wordpress.
As you can see, it depends on you and what you want to do.
If you want a complete website, or a blog or similar, our advice is to use Wordpress.
If you want a sales page to offer your services or to sell a physical product, we recommend using a page builder.
In addition, there are those, such as Generator Landing, that offer you 14-day free trial, time in which you can already have your page fully functional and be selling.
An agency is probably the last thing we would advise you because it will be much more expensive and in the long run it will be worse, because you will have no control over your page and you will depend on them.